The site that I am reviewing this week is Marylou Villegas’s blog (http://marylouvillegas.com/). Marylou Villegas is a singer, songwriter and a silver award Youtuber with more than 100,000 followers. This blog is another platform for her to share her creativity and build up her brand.
The site has several compelling and recognizable branding elements, including the harmonious theme colours of natural earthy wood tones, warm white, browns and black. The consistent use of fairy light is also very interesting, giving visitors a more memorizable first impression.
Marylou is doing a great job in terms of monetization as YouTube offers financial awards for successful YouTubers like her. She also has a Twitter, Facebook, Instagram and Spotify account, allowing audiences to subscribe to her regular content updates. I believe that the major focus of Marylou is her YouTube channel since it is the platform that generates the most revenue. Other social media, including this blog, are some platforms for her to attract more subscribers and more importantly, maintain interactions with her current fan base.
In the second peer review, Marylou was recommended to decrease the size of some header images to reduce scrolls. I believe that she implemented this suggestion as no big image header is found on the contact and PUB201 page. Content on the “Home” page and “About” page can be reached within 1 scroll, which works perfectly well. The second suggestion from the peer review for Marylou is to be more active on social media, which I definitely agree with. Knowing that her Instagram account has the biggest follow comparing to other social media, I would recommend an update on Instagram at least once a week and once a month for other platforms. This will keep her subscribers engaged and maintain a closer relationship. Marylou surely has her own style when it comes to posting videos and creating content, which explains how she made it into such great success. Yet, after browsing through the YouTube channel, I feel like I would also want to see more about her personal life, or maybe some processes behind all the creative works. These contents might be a good fit for platforms outside of YouTube.
I really enjoyed Marylou’s blog and her skillful use of all social media platforms. She is pursuing her YouTube business into the next level and expanding through all types of media. I really look forward to her next YouTube video!